New identity reflects Shiji’s commitment to seamless, 24/7 support for the global hospitality industry
BERLIN, March 12, 2025 /PRNewswire/ — Shiji, a leading global provider of hospitality technology solutions, announced a complete company rebrand, uniting its suite of products under a cohesive brand structure. With this transformation, Shiji introduces a new identity that simplifies its portfolio and highlights its commitment to being a 24/7 partner to the hospitality industry.
Over the past 25 years, Shiji has evolved from an IT service company into a global technology powerhouse, offering solutions across property management, point-of-sale, reputation management, distribution, payments, and guest engagement. The company’s expansion, which included several strategic acquisitions, brought best-in-class solutions under the Shiji umbrella. However, this rapid growth also created complexity across its brand and product landscape.
“Now that our acquisitions have been fully integrated, it’s time to take the next step—presenting a unified platform of solutions under one cohesive brand system,” said Kevin King, CEO at Shiji International. “Our new brand structure makes it easier for hoteliers to navigate our offerings while reinforcing our core mission: to deliver world-class technology that operates as seamlessly as the hospitality industry itself—day and night.”
Shiji’s rebrand is built around the concept of “Day and Night”, a tribute to the hospitality industry’s continuous operation. This branding reinforces Shiji’s role as a technology partner that is always on, ensuring mission-critical hotel operations run without interruption.
Introducing Shiji’s newly branded solutions
To enhance clarity and consistency across its platform, Shiji has introduced new branding for its core solutions:
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Daylight PMS: A fully cloud-based property management system designed for luxury and full-service hotels, featuring Single Guest Profiles and advanced security.
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Infrasys POS: A cloud-based, offline-capable point-of-sale system, trusted by hotels, resorts, and high-traffic venues worldwide.
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Reviewpro Reputation: A leading reputation management tool that aggregates guest feedback and enables data-driven service improvements.
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Horizon Distribution: A dynamic distribution platform that enhances access to key global markets, including China.
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Iceportal Content: A centralized content distribution system for images, text, and attributes across hospitality channels.
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Meridian Experiences: A solution for managing and monetizing ancillary services, such as spa, and event bookings.
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Astral Payments: A secure, tokenized payment platform that streamlines transactions across all guest touchpoints.
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Stellaris Digital: Encompassing Digital Stay, Digital Dine, Digital Payby, and omnichannel communication tools that enhance guest experiences.
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Twilight Data + AI: A data lake environment providing deep insights and AI-powered decision-making for hotels. /twilight-data-ai
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